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Blue Ocean Strategy®
Innovate, Differentiate, and Capture Unique Market Share
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Blue Ocean Strategy® is copyright
© KIM & MAUBORGNE.
Approved to teach concepts, methodology, tools, and frameworks.
The real estate sales industry becomes "shark eat shark" as an over-abundance of real estate agents compete head-to-head for the few clients available. Instead of competing directly on price or service, sail your boat away from the red ocean full of bloodied competitors. Navigate your boat from rough, choppy waters out to clear blue oceans. Steer clear of competitors, and build your own new market. In this clever presentation, we reveal the concept of "Blue Ocean Strategy" as developed by forward-thinking business strategists Kim & Mauborgne.
5 Strategy Sessions
1) Reconstruct Market Boundaries
2) Big Picture Focus, Not Numbers
3) Reach Beyond Existing Demand
4) The Right Strategic Sequence
5) Overcoming Hurdles & Executing